For the new website, the Bookstore director wanted the website to incorporate some of the physical elements and styles from the new building located in the village of Hamilton. I selected a color palette that included colors similar to ones found in the new building, incorporated the architectural drawing of the new building into the header and selected the Georgia font as the designated font face for the website.

Overall, the site has a distinct style and look that is unique to Colgate and does not resemble the typical style of e-commerce websites.