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GE Moments
NBCOlympics.com brand immersion designed for GE Careers


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The idea behind the GE Moments feature was to use the Quokka style of storytelling to tell the Olympic stories of four employees with sponsorship integration and to create an interest for students to submit their resumes to GE. In the end, this was a successful feature netting more than 1500 resumes in the first week of the games.

My responsibility was to design and implement all four stories with the sponsor integration. Working with a writer, I edited the stories into separate screens to pace the story with the images and content using special typography.